Sawaya Group

Sawaya Group is a force to be reckoned with in the beauty industry, the group is the unrivaled leader in the Middle East for distributing international beauty brands such as Gellish, Morgan Taylor, and Bare Luxury, among others. It also develops and promotes its own exceptional brands PROVOC makeup and Clashes eyelash extensions, which are distributed worldwide.

With its solid hubs in Dubai and Lebanon, Sawaya Group is expanding its operations to reach greater heights. The company’s unwavering commitment to innovation, dependability, trustworthiness, and remarkable achievements has earned it a reputation as a reference and a significant provider in the beauty industry.

We are humbled and proud to be recognized for our vibrant experience, delivering high-quality products, exceptional value, outstanding customer care, comprehensive knowledge, and an impressive track record of success. At Sawaya Group, we believe our results speak for themselves, and we look forward to exceeding your expectations.

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History of

Sawaya Group

From Humble Beginnings to Global Expansion

Sawaya Group’s impressive work is a testament to our success. We invite you to explore our achievements.

CEO, Fadi Sawaya, established Sawaya Group in 1990 with a vision of selecting the highest quality beauty products and building a prominent presence in the beauty industry through trading, franchising, and development.

By prioritizing professionalism and conducting business with the integrity of a handshake, Sawaya Group’s identity was established. As the business grew and expanded globally, Sawaya Group became a significant player in the industry across the Middle East employing over 100 individuals in the MENA region.

Today, Sawaya Group is an umbrella organization that encompasses; top makeup and cosmetics retail, exclusive regional distribution, beauty salons supply and education and finally makeup development.

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who we are

A Leading Distributor, Passionate Developer and Bright Marketer.

Today, Sawaya Group is an umbrella organization that encompasses; top makeup and cosmetics retail, exclusive regional distribution, beauty salons supply and education and finally makeup development.

Mission

Sawaya Group's mission is to provide its customers with high-quality beauty products that enhance their well-being, confidence, and self-expression.

Vission

The company's vision is to be the top distributor of beauty brands worldwide, recognized for its excellence, innovation, and customer-centric approach.

A word from the CEO:

An Overview of the Leading Beauty Distributor and Brand Marketer As a beauty enthusiast, I am undoubtedly familiar with the beauty trends that over the years, products, and brands. Sawaya Group is one of the global beauty industry's major players, serving as a distributor for renowned international brands and promoting its own

- Fadi Sawaya